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Supreme was originally founded by James Jebbia and established in New York City in 1994. The first Supreme store opened on Lafayette Street in downtown Manhattan the same year. It was designed with skaters in mind, unusually with the clothes arranged around the outside of the store with a large space in the middle.
The distinctive red box logo containing “Supreme” in Futura Heavy Oblique is largely based on Barbara Kruger’s propaganda art. The brand caters to the Skateboarding, Hip hop and Punk rock cultures, and the youth culture at large.